Web Design
In the midst of the global pandemic, Cascadia Liquor was looking to greatly improve its e-commerce experience. I worked with the staff at Cascadia and a team of developers to create a user experience that is second to none in the industry. My role was to wireframe, prototype, design, and test the site. In addition, I created a design system document, along with mockups of each page, built in Figma, to guide the developers.
Home Page
A brand new, complex, e-commerce solution built on Shopify
Blog post
One of the uniquely challenging aspects of this project is that order deliveries are not centrally distributed. Instead, they are delivered locally from Cascadia’s eight brick and mortar stores. This created the need for a custom built interface on each product page, along with a unique checkout experience. In addition, many products had multiple variants, which is not something Shopify easily accommodates. To make browsing these variants a simple experience, I devised a tab system with hover functionality.
Product page
The site has been a big success, with online sales increasing month over month, and with much improved customer satisfaction.